The Language of New Media (Post # 2)

The following quote by the author Lev Manovich encompasses his personal goal through this book,

“It is my hope that the theory of New Media developed here can act not only as an aid to understanding the present, but also as a grid for practical experimentation.”

Production Process 

As our group was trying to tackle the question about the Production Process, I found the above video, which clearly tied in with the research related content in our book. Taking the writing research class last semester, I learned about research methods, methodology, sampling, surveys etc. In this video Manovich talks about his experience as a professor and his research methods. Many scholars can gain and learn from his methods. He demonstrates how he uses advanced technology to analyze games, images, and other visuals. Therefore the depth of his research work clearly comes forth in this video.

 Film and Cinema 

“The Language of New Media” was quite an intensive read, since it heavily relied on film theory. Some of the terminology used by the author was very deeply rooted in film and cinema related studies. I found a map that made connections of all these terms. Lev Manovich talks a lot about how new media has evolved from the old avant-garde art of the early 90’s.

After reading this book, and many positive reviews on it I’m convinced that as a literary and pedagogical text this book has great classroom potential. The term “New Media” is defined, in a very useful manner with much clarity and depth.

Manovich, Lev. The Language of New Media. Cambridge, MA: MIT Press, 2001. Print

The Language of New Media (Post # 1)

Lev Manovich’s book,  The Language of New Media does a complete dissection of the term “New Media”. It is undoubtedly a complex work with a highly detailed introduction section, and thoroughly researched chapters. Apart from reading the first two chapters I read some online reviews of the book, read about the author and searched for content online in relation to the book. I found Lev Manovich’s blog which can be a useful resource for anyone interested in New Media related Studies.

Chapter 1 – What is New Media?

I found a short video that had the definitions of the five important principles in Chapter 1. This video is worth a watch for clear definitions and explanations/examples given for each of the five terms.

The latter part of this chapter talks about all the misinformation related to the term “new media”. I agree with the author’s claim that New Media helps users to become authors of someone’s work. For example, in this blog post I am interpreting Lev Manovich’s work, adding further meaning to it, and presenting it. Thus, although the original written work belongs to Lev Manovich, New Media facilitates in bringing together different online resources so I can re-write my own interpretation of his work.

Chapter 2 – The Interface

“As distribution of all forms of culture becomes computer-based, we are increasingly “interfacing” to predominantly cultural data: texts, photographs,films, music, virtual environments. In short, we are no longer interfacing to a computer but to culture encoded in digital form” (80).

Lev Manovich - Representing the Mac culture

Lev Manovich author of "The Language of New Media"

Based off the image above, I have an my own illustrative example. If computers can be considered as cultural texts, I clearly see two emerging cultures, the PC and Mac culture. I have always been a PC user, and find myself at ease in this culture. However, in certain settings I am required to interface with the Mac culture as well. Thus, my illustration clearly shows how distribution of all forms of culture has become extensively technology-based.

Manovich, Lev. The Language of New Media. Cambridge, MA: MIT Press, 2001. 1-111. Print.