The Lingua Fracta textbook came as a suprise to me, since I expected New-Media and Rhetoric to meet in an article of few pages, rather than in a book. Since chronologically, these topics are so widely apart from one another. I was compelled to read the preface which further elaborated that this book was aimed at creating an encounter between technology and rhetoric.
Hypertext binds together a variety of positions, tones, voices, authors, and contexts, but it does not do so in the interests of a single thesis or focus (4).
Chapter one about interface focused on Hypertext, and I was thinking about how hypertext is extensively used on the internet these days. We continuosly link terms back and forth, and make connections. I found a video that aptly justifies the use of the term “apocalypse” in this chapter.
Chapter 2 about Ecology introduced me to a few new terms. One term that I researched further was “media ecology“, and I found out that is was not so new after all. This chapter also revisited the famous classical rhetorical canons. Page 29 talks about how delivery and memory are largely fading in importance as texts are becoming less oral, and more in the written form. I thought the image below interestingly demonstrates that very nature of the canon of memory.
“Rather than focusing on the process of individual writers, hypertext criticism is an intervention in ecologies of culture, claiming that hypertext was inherently incompatible with the tradional figure of the author” (62).
Reading the introduction of chapter three gave me a sense that although hypertexting helps the author in making connections, it also hinders the process of invention in writing. Furthermore, it also gave me the idea that technology is a large distinguishing factor between the traditional, and the mordern author. I tried googling “Proairesis” to get a better idea about the concept, but all I could find was information about “prohairesis” with an h. However, I found a blog titled “Proairesis”, with a very apt comic strip to represent the concept.
Chapter four in this text discusses pattern in terms of sequence, data mining, databases, mapping, and mining. I always feel the toughest part of being an English major is adapting to the canon of arrangement. Yet, this chapter gives high importance to the subject of arrangment. WordPress for me is a writing tool that makes arrangement such an easy process. The concept of Pages, widgets, categories, archives, tags makes the content so easily understandable for the reader. It also gives the writer the power to direct the readers in the way that they wish to.
Brooke, Collin Gifford. Lingua Fracta: Toward a Rhetoric of New Media. Cresskill, NJ: Hampton, 2009. 1-112. Print