Lev Manovich’s book, The Language of New Media does a complete dissection of the term “New Media”. It is undoubtedly a complex work with a highly detailed introduction section, and thoroughly researched chapters. Apart from reading the first two chapters I read some online reviews of the book, read about the author and searched for content online in relation to the book. I found Lev Manovich’s blog which can be a useful resource for anyone interested in New Media related Studies.
Chapter 1 – What is New Media?
I found a short video that had the definitions of the five important principles in Chapter 1. This video is worth a watch for clear definitions and explanations/examples given for each of the five terms.
The latter part of this chapter talks about all the misinformation related to the term “new media”. I agree with the author’s claim that New Media helps users to become authors of someone’s work. For example, in this blog post I am interpreting Lev Manovich’s work, adding further meaning to it, and presenting it. Thus, although the original written work belongs to Lev Manovich, New Media facilitates in bringing together different online resources so I can re-write my own interpretation of his work.
Chapter 2 – The Interface
“As distribution of all forms of culture becomes computer-based, we are increasingly “interfacing” to predominantly cultural data: texts, photographs,films, music, virtual environments. In short, we are no longer interfacing to a computer but to culture encoded in digital form” (80).
Based off the image above, I have an my own illustrative example. If computers can be considered as cultural texts, I clearly see two emerging cultures, the PC and Mac culture. I have always been a PC user, and find myself at ease in this culture. However, in certain settings I am required to interface with the Mac culture as well. Thus, my illustration clearly shows how distribution of all forms of culture has become extensively technology-based.
Manovich, Lev. The Language of New Media. Cambridge, MA: MIT Press, 2001. 1-111. Print.